LinkedIn is the best social network for making business contacts at the moment. With over 55 million companies regularly using the platform, it’s no wonder LinkedIn is the best marketing tool for reaching consumers, B2B prospects, and new employees.
When it comes to social selling, LinkedIn is irreplaceable when it comes to reaching B2B customers. According to research by Hubspot, LinkedIn is 277% more effective at generating leads than other social media platforms such as Facebook and Twitter. Users can set up a profile on Linkedin for free, but Linkedin also offers paid profiles.
• Premium Career
• Premium Business
• Sales Navigator Pro
• Recruiter Lite (Hiring)
In this article, we introduce you to Linkedin Sales Navigator offers a range of features, filters, and tools that make it much easier to find and convert your ideal B2B customers. Here are some tips on how to use it to find leads on LinkedIn.
What is Linkedin Sales Navigator
Let’s start with the basics. How much is Linkedin Sales Navigator. With monthly payments, the price is $ 79.99. When paid annually, the price is $ 779.98.
First, what exactly is Sales Navigator? Put simply, Sales Navigator is the best social selling platform on LinkedIn. It provides businesses with a number of advanced features that help them find the right leads and make it easier for them to reach them.
Sales Navigator simplifies the process of finding leads by using a series of search filters to help you reach customers who match the profile set by the company. These features enable companies to reach out to potential customers and communicate with them while driving towards a more personalized engagement and deepened relationship.
Who will find Linkedin Sales Navigator useful?
Which users will benefit best from the additional features of Linkedin Sales Navigator? If you are involved in B2B sales, Sales Navigator is an indispensable social selling tool that has many advantages.
Sales Navigator is available to anyone with a LinkedIn account. LinkedIn Sales Navigator pricing depends on your needs. You can choose from a range of subscriptions, including Sales Navigator for Professionals, Teams, and Enterprises. Each model offers access to different features at different price points, so you can choose the one that best suits your business needs.
What are the advantages of Sales Navigator?
Before we delve into using Sales Navigator for B2B sales, here’s a quick look at some of its benefits.
CRM integrations: Sales Navigator integrates with platforms such as HubSpot, Salesforce, Drift and others to improve sales funnel management and increase productivity.
Automated Lead Generation: The Lead Recommendation feature suggests suitable leads based on your leads’ preferences. This allows you to reach potential customers who are more likely to engage with your company’s content.
Advanced Search: Sales Navigator allows you to find the right connections using detailed search filters that can find leads based on things like keywords, location, years of experience, group membership, and more.
InMail messages and Smart Links: Connect with anyone on LinkedIn – whether they’re on your network or not – with personalized messaging and linking to downloadable resources and documents using Smart Links.
Additional information about your contacts: Linkedin Sales Navigator keeps you informed of any changes affecting people in your network, such as job updates, company updates, and more. This allows you to stay up-to-date on generating leads with a complete picture of your audience.
How to find leads on LinkedIn with Sales Navigator
First of all, you need to understand well what the profile of your potential customers is. If you already know how to use LinkedIn to generate leads, getting started with Sales Navigator will be very easy.
You need to find a few things about your prospects, such as the type of content they watch regularly, the groups they belong to, the influencers who follow, and more. With this information about your target audience, you can take full advantage of Sales Navigator filters and other features to find your ideal customers.
Let’s take a look at some LinkedIn Sales Navigator for proven methods of generating leads in B2B sales.
Use the „Advanced Search” function
The advanced search feature of Sales Navigator is one of its most crucial top and most popular functions. With over 20 advanced filters, Sales Navigator is the perfect tool for salespeople looking for qualified leads who can become paying customers.
Advanced search filters vary by person and company. Person-based search filters include things like keywords, location, job title, company size, interests, years of experience, years of the current job, school, and more.
Company-based advanced search filters include company revenue, company growth, industry, number of followers, headquarters location, and more.
By using the advanced search feature, sellers can narrow down their target audience to relevant potential customers and establish direct contact with them. The more you know about your prospects, the better you can divide your audience and personalize your communication with them in terms of reach.
Save leads and searches
Sales Navigator enables marketers and salespeople to save searches and leads that stay in some contact with your business. This streamlines the search process as leads are displayed in the Sales Navigator feed, which offers a more convenient home page dashboard.
When searching, simply select the „save search” icon to save your search and go from where you left off when starting a new session. You can also keep abreast of any professional changes taking place in the lives of employees or the company.
Narrow your search with Sales Spotlights
Sales Spotlights is a great Linkedin Sales Navigator feature that appears at the top of the search results after performing a search and highlighting the relevant leads.
Sales Insights provides a list of relevant leads based on the information you were looking for, streamlining the lead acquisition process leading you directly to those customers who are more likely to engage with your business content.
Organize your potential customer base with tags and notes
Probably, LinkedIn is not your only source of B2B leads. Most contracts signed require the exchange of information with up to six people involved in making the purchasing decision.
You already have enough on your head managing the entire sales process, which is why Linkedin Sales Navigator offers a tag and note system that makes it easier to identify decision-makers and other people involved in the B2B sales process.
Reach potential customers through InMail
Perhaps the most important moment in business-to-business relationships is the communication between the sales representative and the prospect. This is your first point of contact so make sure you do it right.
InMail (LinkedIn’s email / direct messaging feature) is a great way for your salespeople to connect with potential customers with personalized messages. Before contacting, keep in mind that customers respond much better to personalized communication. So do a complete overview of the lead’s profile, any updates, and key information they share before writing your message.
Make decisions based on data from Sales Insights
LinkedIn Sales Insights is part of the sales solution and provides data on which sales teams can base their decisions. Sales Insights provides in-depth visibility into departments, functions, and user accounts, enabling teams to build a sales strategy that aligns with broader business goals.
Accurate insights are based on real-time data that takes into account changing employee trends (remote working, job shifting, etc.) and also provides the sales team with information about the accounts of the prospects most likely to turn into customers.
Ready to start working with Sales Navigator?
Setting up your account using Sales Navigator is simple. You even have the option to start a LinkedIn Sales Navigator free trial that you can use for the first month. After signing up, simply set up your account by adding contacts and companies that you are interested in as leads and specifying your search preferences.
Remember – acquiring potential customers is a continuous process. Make sure your LinkedIn profile is optimized, look for new leads, and stay up-to-date with changing human resources and digital trends. This way you can be sure that you are contacting the right people at the right time with the right message.
Check out our other articles for tips on creating a Linkedin profile that will support your sales.