The headline is one of the most important parts of your profile, and it’s worth keeping it strong.
Why Your LinkedIn Headline Matters
Each time a user searches for someone on LinkedIn with a similar profile to you, the search results show your name, photo, and headline. If your headline stands out from the crowd, people are more likely to click on your profile.
Search for headings on LinkedIn
Your LinkedIn headline also affects your Google search results. When a user searches for their first and last names on Google, LinkedIn profiles tend to be highly indexed results.
Additionally, users can see your headline under your name in LinkedIn posts and comments.
Whether users are searching for keywords or your name, or are spotting you through comments on other users’ posts, a personalized headline makes you stand out from the crowd. You can use the header to tell others what you are doing and what to expect from their contact with you. Use your headline to prepare the ground for your personal branding.
Use the Linkedin headline in your social media strategy
To get the most out of the Linkedin header, consider what your goals are on LinkedIn. Then, make a headline that supports these goals.
Are you focused on business development? Use your headline to start a conversation about your service or product.
• Marketing services
• Photovoltaics for Companies
• Process automation
Are you looking for employees? Do you have open recruitment? Add this information to your header.
• I am hiring employees for the sales department
• Open recruitment IT industry
• Join our team. Open recruitments
Here are some questions to help you define your goals on Linkedin:
• What are three or four keywords that users can use to find someone like you on Linkedin?
• How are you different from others who do similar work or offer similar services?
• Who is your ideal customer or target group?
• What do you want people to know about you?
The answers to these questions will help you define your Linkedin goals and choose a good Linkedin header. A well-chosen headline will give you a quick overview of who you are and what you offer, so you need to be specific. Your Linkedin header should reflect your personality. It will make it even better.
Linkedin headers length
Once the LinkedIn header was limited to 120 characters, now you can use up to 220 characters. This extension offers the possibility to tell a longer, more complex story with more details and keywords.
However, keep in mind that a headline with more than 200 characters usually takes four lines of text – which is a considerable amount of space. A large portion of this length will be truncated in many places on LinkedIn, especially when users are on a mobile device. Therefore, remember that the most important information should be placed at the beginning of the headline.
You can experiment with displaying your profile on a variety of devices – phone, laptop, tablet – to see what your headline will look like. If you use all four lines, the first and last lines will be the most visible. Everything in the middle may be overlooked by users.
Use a formula to create a good LinkedIn headline
There are several formulas you can use when creating your header:
Position + Industry + Keywords
Position + Your Service / Product + Type of clients you are looking for + Benefit from your service
Position + Unique Offer Feature (USP) + Keywords
USP + Keywords + Your Mission + Creative slogan
What is a creative slogan? This is a short, personal text at the end of your LinkedIn headline where you can capture some of your personality and show off your creativity.
When you attach a creative slogan to your headline, you’ll find it works well for building relationships on Linkedin. Your contacts will be intrigued and will ask you about him.
How to use additional characters in the header
With these additional 100 characters in the header, you can provide details that will help you achieve your pre-set goals.
One of the best ways to use extra marks is to build credibility:
If you are a business owner, mention all previous businesses. You can cite the awards your company has won.
You can also use this space to better explain your USP or the benefits of your solutions. For example:
I help SaaS companies to maximize their revenues.
I help managers build online brands using social media.
I teach nonprofit organizations how to create professional-quality videos.
Be as specific and detailed as possible. For example, „I have created over 10,000 videos” or „My Videos have a total of 1.5 million views.” In this way, you will show tangible achievements that will illustrate your business and opportunities to your contacts.
Use of symbols, emoticons, and hashtags in LinkedIn headers
When creating a good header on Linkedin, you can use symbols like | > or * to break up the text and separate terms and keywords, making the headline clearer. LinkedIn prefers commas and a vertical bar, but either of these symbols will work just fine.
Some people include symbols such as ★ and ► in their headings. These symbols make your headline stand out, but can seem spammy – especially when you use more than two in one headline.
You can add bold and italics to your header using a tool like the Unicode Text Converter. However, we advise you not to use this formatting. The formatted text will not fit in with the rest of the header, and the inconsistent appearance may be perceived as unprofessional.
You may notice hashtags in some LinkedIn headers. If you or your organization have a custom hashtag, it’s a good idea to add it to your headline. Some people who post and engage regularly create their own hashtags on LinkedIn, which makes it easier for users to find their posts.
A good headline on LinkedIn is only half the battle
Your headline can make a big difference in either being found or overlooked. It is an important strategic element of your profile, but it is only part of your work on Linkedin. Make sure your LinkedIn profile is completely filled – and that it supports your header. Once you’ve done this, you’ll be on your way to achieving your goals on LinkedIn.