Do you use LinkedIn for content marketing? You should! Like other social networks, LinkedIn makes it easy to share short updates, communicate with other users through comments, likes, and sharing and run targeted ads.
However, LinkedIn stands out from other social networks with 97% of marketing and sales employees claiming to use LinkedIn to distribute content as part of their content marketing strategy.
Haven’t considered LinkedIn for content marketing before? In this article, we’ll show you how to get the most out of LinkedIn for content marketing.
LinkedIn is a social network, as are Facebook, Twitter, and the rest. The difference between LinkedIn and other social networks is that LinkedIn users connect on a professional level. LinkedIn users use the platform to establish business contacts, find jobs and connect with other professionals in their industry.
LinkedIn has over 750 million users in over 200 countries around the world, making it one of the fastest-growing social media portals. LinkedIn has over 9 billion content views each week.
What about LinkedIn makes it so good for content marketing?
91% of marketing and sales experts turn to LinkedIn when they want to access high-quality, job-relevant content. This is a very long range.
In addition to its broad reach, LinkedIn facilitates establishing contact with specialists and experts in the business. You can even search for users based on their job title or industry. This allows you to reach people who are directly responsible for purchasing decisions in their companies.
How many decisive people are on LinkedIn? According to a 2019 LinkedIn report, the portal had 90 million senior decision-makers registered. What’s even more interesting is that 55% of decision-makers use LinkedIn content to review organizations they are considering collaborating with. Content posted on LinkedIn has a certain level of trust, which makes your content also more reliable.
This type of recommendation makes LinkedIn the perfect platform when you want to be seen as an expert in your field. You can post high-quality industry content, and other professionals can comment and share it and even add recommendations for your skills. Because LinkedIn has so many users from so many different industries, the platform is a great place to turn to when you’re looking for references or content ideas for your website.
Stay on top of popular topics on LinkedIn to find out what other leaders in your industry is talking about right now, so you can jump into the conversation or create your own content for sharing via your network.
Unlike many other social networking sites, LinkedIn focuses on providing information, not entertainment. This means that portal users enter the site with a different attitude than, for example, logging in to Facebook. This doesn’t mean people on LinkedIn don’t want to consume interesting and inspiring content, but they’re actually looking for something to teach them more about their industry or how to grow professionally.
To get the most out of LinkedIn, you need to create and publish a wide variety of high-quality content that is designed to educate or provide value to other users, rather than simply trying to sell them something. But what content, how, and when?
In the next 4 blog articles, we prepared for you, the best ideas for content marketing on LinkedIn.